Summary
Highly accomplished art director and graphic designer with over 25 years experience designing, directing and implementing brand-driven print and electronic media from conception to final finished product. Proven ability to adapt quickly to new trends in the industry. Versatile business and creative attributes used to develop results-driven creative solutions. Years of hands-on experience used to convey creative vision to photographers, illustrators and other vendors to bring a project to a sucessful completion.
Core Competencies
Creative Conceptualization • Comprehensive Graphic Layout Composition Campaign Development • Photo Composition & Direction • Print Production Coordination • B2B/B2C Advertising • Project Management • Website Development • HTML/CSS • Ecommerce Integration • Search Engine Optimization • Project Estimate Development • Adobe Creative Suite CS3 (MAC & PC) • Microsoft Word & Powerpoint
Highly accomplished art director and graphic designer with over 25 years experience designing, directing and implementing brand-driven print and electronic media from conception to final finished product. Proven ability to adapt quickly to new trends in the industry. Versatile business and creative attributes used to develop results-driven creative solutions. Years of hands-on experience used to convey creative vision to photographers, illustrators and other vendors to bring a project to a sucessful completion.
Core Competencies
Creative Conceptualization • Comprehensive Graphic Layout Composition Campaign Development • Photo Composition & Direction • Print Production Coordination • B2B/B2C Advertising • Project Management • Website Development • HTML/CSS • Ecommerce Integration • Search Engine Optimization • Project Estimate Development • Adobe Creative Suite CS3 (MAC & PC) • Microsoft Word & Powerpoint
Achievement Highlights
Design of the Times, Inc. : Principal : 1992 - Present
- Proven ability to adapt to constant changes in the within the industry.
- Meet with clients to review design briefs to gain clear understanding of target market and
project goals.
Execute solution and benefit-driven comprehensive layouts and graphic direction for print and web then present creative direction to clients.
- Commission and direct photographers, copywriters, printers and other outside resources to bring projects to successful completion.
- Utilize MAC & PC computer technology with Adobe Creative Suite CS3, in both platforms, for the
production of all print and web projects. - Took initiative to self-teach HTML and CSS coding providing another level of knowledge
for clients. - Website desing using HTML and CSS coding through Dreamweaver and Wordpress with integration of PayPal, ShopSite and ZenCart shopping carts for ecommerce.
- Fundamental understanding of SEO and keywords as they relate to gaining top, organic search engine rankings. Utilizi Google Analytics for tracking website traffic.
- Provide clients with website hosting options. Managing domain registration, DNS transfers, SSL
certification, MySQL databases, ftp sites and email program set up .
- Develop fill-in pdf forms with digital signature technology, providing clients with alternative
signing and distribution of private documents.
- Business management duties as they pertain to day-to-day business operations.
Project Specific Achievements
O & O Advertising : Grand Rapids, Michigan : Sr. Designer/Art Director : 1987 - 1992
- Utilized artistic talents to develop hand-rendered marker layouts of creative concepts for
presentation to clients. - Member of the creative team for the Advance Newspapers “There’s A Better Way” television
campaign. Silver Addy Award in 1989. - Led numerous photo shoots directing concept and design style to photographer for exceptional photography.
- Promoted to Art Director in 1990 and successfully managed all aspects of the graphic design
department, vendor coordination, and designers, both in-house and freelance.
Boger, Martin & Fairchild : Elkhart, Indiana : Jr. Designer : 1984 - 1987
- Utilized artistic talents and educational knowledge to develop hand-rendered marker layouts of creative concepts for presentation to clients.
- Assisted numerous photo shoots with styling and prop sets.
- Worked with photo stat cameras for producing keylines for printing processes.
- Promoted to Lead Designer in 1986 with responsibility of overseeing two Jr. Designers and the
in-house typesetting department.
Community & Professional Involvement
- Board Member, Marian Center, Petoskey, Michigan.
- Advising member of Holy Family Radio Lay Apostolate in Grand Rapids.
- Knights of Columbus.
- Past member of School Finance Council.
- Past member of the Church Pastoral Council.
Salary Requirements - Negotiable