You know it wasn't long ago that you typed some broken search term like this and to Google.

Now, of course you simply ask, "where should I go for dinner?"

That's because you assume search engines are smart enough to recognize intent, but does your SEO strategy reflect this changing search behavior?

Meet the topic cluster model, an Seo strategy that focuses on topics as opposed to keywords to improve your site's architecture, make it easier for Google to discover related content and ultimately boost your search engine visibility.

Consider the average website, you start with a homepage and a block.

You've decided to target a keyword, learned that there are more than a thousand long tail variations of that term, meaning you're stuck writing post after post to capture the search traffic and in the end your site becomes repetitive, bloated, and disorganized.

In the topic cluster model, each grouping covers a single topic.

You have one larger piece of content. We'll call this the pillar that broadly outlines the topic and a defined group of cluster content focused on specific long tail keywords.

The pillar links to each cluster page, all the clusters link back to the pillar content each time with the same hyperlink. 

When one page performs well, the entire topic cluster gets a boost.

It's all about helping web crawlers make connections.Topic cluster signal with the Google that there's a semantic relationship between the content and more importantly, the you're a trusted authority on the topic worthy of the top spot.

Give this try when outlining your content.

 

Bryan Tuck